Leave No Voter Behind
Leave No Voter Behind: MoveOn’s Neighbor-to-Neighbor Victory Drive was a massive grassroots organizing campaign to turn out 440,000 new voters for John Kerry. Phone banking and canvassing efforts began in the spring, with members calling over 300,000 voters on May 8 – using their own donated cell phone minutes. Leave No Voter Behind swung into full gear over the summer when MoveOn PAC raised $5 million to hire 500 full time organizers to work in swing states. Hundreds of thousands of MoveOn members participated, including 70,000 on Election Day alone. In swing states, members went door-to-door in key neighborhoods. In non-swing states, "precinct partners" held phone banking parties that made over 1 million calls to voters on Nov. 2.

While we were disappointed to lose the election, the campaign was an unquestionable success – over 472,000 contacted voters checked in with MoveOn volunteers to let us know that they'd voted for John Kerry. In several key states including New Hampshire and Wisconsin, the number of voters mobilized by MoveOn members exceeded John Kerry's margin of victory.

Fahrenheit 9/11 House Parties
MoveOn PAC helped make Michael Moore's Fahrenheit 9/11 a number one box-office hit when over 100,000 members pledged to go see it on opening weekend. Volunteers handed out flyers inviting moviegoers to “Turn Up the Heat: A National Town Meeting” the following weekend. Over 30,000 members participated in the online town meeting, which featured guest speaker Michael Moore (listen). Many attendees volunteered to hold or attend phone banking parties on July 11 – during which 14,000 new voters were registered in battleground states.

Vote for Change Tour
MoveOn PAC's 15-day, 11-state Vote for Change Tour brought together an astonishing array of talented musicians, raising millions to benefit America Coming Together (ACT) – the largest voter mobilization effort in the history. Participating artists included Ben Harper and the Innocent Criminals, Bonnie Raitt, Bright Eyes, Bruce Springsteen and the E Street Band, Dave Matthews Band, Death Cab for Cutie, Dixie Chicks, Jackson Brown, James Taylor, Jurassic 5, Keb’ Mo’, Kenny “Babyface” Edmonds, Pearl Jam, R.E.M. and My Morning Jacket.

Al Gore Speech on Iraq
MoveOn PAC sponsored a speech by Al Gore about the policies of the Bush-Cheney administration – on Iraq, the war on terror, civil liberties, the environment and other issues. Speech October 2004 at Georgetown University.

10 Weeks Ads
In the 10 weeks leading up to the 2004 presidential campaign, MoveOn released new ads each week featuring the work of notable American film directors and actors including: Matt Damon, Rob Reiner, Richard Linklater, Scarlett Johanssen, Kevin Bacon, Al Franken, Rebecca Romijn, Martin Sheen, Margaret Cho, Doug Liman, Darren Aronofsky, Donal Logue, Ed Asner, Charlie Fisher, Moby, John Sayles, Allison Anders, Illeana Douglas, Ione Skye, and many others.

PAC Television Ads
Throughout the 2004 election campaign, MoveOn PAC released tested advertisements in strategic media markets. Able to develop new ads and raise funds to air them almost overnight, MoveOn PAC provided an effective rapid-response to right wing attacks on presidential candidate John Kerry. In total, MoveOn aired over $10 million in television ads during the election season.

Print Ads
Although MoveOn PAC spent most of its advertising dollars on television, we also placed several print ads in the New York Times.

The Kerry Kit
MoveOn PAC provided free 100,000 Kerry Kits containing exclusive, never-before-seen video, revealing articles, and literature that cut through the spin. Additional Kerry Kits were sold for $4.

Bush in 30 Seconds Contest
The Bush in 30 Seconds contest was held by the MoveOn Voter Fund in January 2004.